June 29, 2017

Search Engine Optimisation

SEO or Search Engine Optimisation is the process of creating webpages and posts in a special way and then marketing them using a defined strategy in order to increase their rankings in the organic or "natural" search results in search engines like Google, Yahoo and Bing etc.
Check out my ever expanding library of SEO tutorials within this category so that you can learn how to increase organic search traffic to your website, get more exposure and make more sales

SEO Supremo

“SEO Supremo”: The Search Engine Optimisation Course

SEO Supremo is my highly acclaimed new course that teaches people what SEO is and how they can implement it to rank their websites in the search engines.

Search Engine Optimization is widely considered to be a mystery to most people and is commonly believed to be too complex for the average person to understand.

My course blows that myth out of the water and enables the average internet user  to create content that search engines love and then take simple yet effective actions to boost its rankings and attract that free organic commercial traffic.

This course has been proven to take complete SEO novices from zero to hero in the space of one month! People who have never ranked a site in their lives and have been too intimidated to even try have been achieving first page Google rankings in the very same month that they started taking the course. These results are insane! I never expected people to be able to achieve quite so much in such a short space of time. In fact, I had some serious second thoughts about the wisdom of sharing this information because I could be creating to much competition for myself and “letting the cat out of the bag”! It has taken me years to acquire this knowledge. Do you newcomers deserve to get it all served up on a platter for next to nothing?

What makes me an SEO Supremo?

You see, I’ve been learning about SEO since 2009 and have been obsessed with the subject, day in , day out since then.

I have been actively reading SEO blogs, taking SEO courses and following industry leaders so that I have developed an extremely broad and deep knowledge of all things SEO.

One thing bothered me. None of the courses really told the whole story. None of them really took the beginner through the whole subject in a sensible way and there were many topics left uncovered or only partially covered. This is why it took me so long to get to the bottom of the SEO puzzle! There were always more questions than answers.

My course isn’t like that.

I cover the entire subject from start to finish and go into great detail on the parts that really matter so you aren’t left wasting time looking for answers or wallowing in confusion and self-doubt.

SEO Supremo: The Details

My SEO Supremo course is currently well over 120,000 words and growing, with supplememtary video tutorials and demonstrations where necessary. That’s way longer than most chunky books you can buy on SEO in the shops and because I have a focus on “cutting the waffle” you get some idea of just how much unique and actionable content you’ll be getting when you take my course. I don’t expect you to read through pages of waffle about my life story or irrelevant stories. I just reveal exactly what you need to know to get your sites ranked and explode your online business! I’ve wasted too much time trying to cut through the “background noise” and find out what I want to know about SEO. I won’t make you go through hours and hours of material just to extract the key points. It’s all there, laid out in front of you. Dip in and out of the course as you need or take the whole thing from start to finish. The choice is yours.

Don’t forget about the periodic updates!

As one of my old medicine lecturers once famously said to the lecture hall of medical students:

“You want the knowledge…I’ve got the knowledge.”

The SEO Supremo Facebook Group

I run the private SEO Supremo Facebook Group for my students to discuss SEO and ask me questions. I share my honest opinions and provide mentorship on my student’s individual projects. Every student is a de facto SEO expert by the time they have taken the course so the discussion is really cutting edge. We sharpen each other’s SEO and digital business skills in an open and supportive forum environment. “Steel sharpens steel”! We don’t hold anything back.

You “need in” on this group, believe me!

SEO Supremo is not on general release to the public. Discussions are ongoing with Six Figure Mentors and Digital Experts Academy to develop a partnership to grant exclusive access to SFM/DEA members only. If you want to be one of the SEO insiders dominating the search engines and ranking sites at will in 2016 with my SEO Supremo course then send me a message and we’ll see if we can work something out.

CAPTCHA

CAPTCHA: A Guide For Online Marketers

CAPTCHA is an acronym that stands for:

  • Completely
  • Automated
  • Public
  • Turing test to tell
  • Computers and
  • Humans
  • Apart.

Please watch my video to learn more about CAPTCHAs and how you can beat them.

Computer-Automated CAPTCHA Breaking Software

The software I recommend for computer-automated CAPTCHA solving is “GSA CAPTCHA Breaker“.

It runs on your own computer alongside your chosen link building software such as, for example, GSA Search Engine Ranker (GSA SER).

CAPTCHA-Breaker is a one time payment without recurring subscription.

GSA CAPTCHA-Breaker can be set to be your first-line CAPTCHA solving service in GSA SER.

Within GSA CAPTCHA-Breaker, you can set it to send any CAPTCHAs that it can’t solve to a different, cloud-based computer automated CAPTCHA solving service like CAPTCHA-Tronix.

CAPTCHA-Tronix is a monthly subscription service without a minimum contract.

Human-Powered Automated CAPTCHA Breaking Services

Furthermore, within your link building software,  you can set it to send CAPTCHAs that have beaten CAPTCHA-Breaker and CAPTCHA-Tronix to a human-powered CAPTCHA solving service.

The two human-powered CAPTCHA solving services that I use in my link building campaigns are:

http://2CAPTCHA.com  (The cheapest and best value of all the services)

http://www.DeathByCAPTCHA.com (Reliable but a bit more expensive)

Summary

I hope this helps to clear up the mystery surrounding CAPTCHAs so that you can get on with creating links and ranking your websites.

Before you leave, don’t forget to claim your free copy of my Simple Business Blueprint and be sure to browse my blog to uncover other great articles about online marketing and search engine optimization.

 

 

Ultimate Majestic SEO Review

A Guide To The Majestic SEO “Site Explorer”

My Majestic SEO Review

Discover how to get the best from Majestic!

What is Majestic SEO?

Majestic SEO (AKA simply “Majestic”) is a backlink analysis company found at http://majestic.com who run a business constantly analysing the domains that make up the internet. Links (AKA backlinks or BLs) are the connections between all the different sites on the internet and are the “glue that holds the net together”. Majestic provides valuable statistics on every domain in order to inform the marketing decisions of search engine marketing (SEM) professionals. I decided to write my own tutorial for the benefit of fellow SEOs, based on the knowledge, insight and understanding that I have acquired over my years in the industry. With that being said, by remarkable coincidence this useful recent video was published the same day I published this guide and is a good introduction to the Site Explorer.

 

 

If you do not understand any of the terminology in this article, please refer to this glossary.

If you enjoy this article please don’t forget to share it with your friends and contacts using the social sharing buttons to the side of this page.

 

How Does “Majestic” Work?

Majestic aims to imitate the work of Search Engine crawlers like “GoogleBot”. “Googlebot” is Google’s own proprietary web crawling bot that visits each website on the internet to gather information about its content and connections to other websites on the internet. A web crawling bot (AKA “robot” or “crawler”) is simply a computer program that accesses a website and catalogues the content and its connections to other websites on the internet. These “bots” work 24/7, 365 days a year to analyse all of the pre-existing content, the latest new content and the status of connections between different sites on the internet.

 

Google Bot

 

Each search engine has its own “bot” to do this job. The purpose of crawlers is to provide their respective central search engine algorithms with comprehensive data to decide which URLs on the web to display on page one of the search results when a search query (or “keyword”) is typed in.

 

Why do we need Majestic?

SEM professionals understand that one of the most important ways to influence their site’s rankings for their targeted keywords in the Search Engine Results Pages (SERPS) is to acquire links from websites that search engines like Google consider to be “authoritative”. Conversely, a link from a low quality site can have a negative impact on your rankings. One good link from an “authoritative” website pointing to a URL can be worth 10,000 links from 10,000 weak websites, in terms of their effect on increasing a URL’s rankings.

 

Google rankings

 

In order to find powerful sites that they might like to acquire backlinks from, “internet marketers” first need to be able to identify which sites are actually authoritative. Majestic provides the statistics that make these assessments possible. The Majestic crawler isn’t as powerful as Googlebot in terms of the amount of the web that it can crawl and process per day but they are a good approximation for us to work with. Google and other search engines keep the data from their crawls private so we can’t see what they see. Without Majestic, Search Engine Marketing (SEM) professionals and others would just be playing a guessing game.

In addition to using Majestic to assess the power of other websites, SEM professionals and regular webmasters can use Majestic to analyse statistics relating to their own websites, which can be useful when assessing their own site’s authority and health.

 

What is an “Authoritative” Website.

authority site

 

Google has always used a system called Page Rank (PR) to describe the “authority” of a domain and each URL on that domain. PR is scored from zero to 10. New domains have PR zero. The most authoritative domains on the web i.e Google itself, have PR 10. The PR scale is logarithmic, meaning that it is 10 times harder to increase your PR from 3 to 4 than it is to increase your site’s PR from 2 to 3. Different URLs on the same domain will have different PR ratings. Just because the home page of a domain has a PR of 5 doesn’t mean an inner page like the contact page will have a PR of 5 too. It will usually have a low PR, perhaps PR 1 or even PR zero.

A link from a PR 5 URL on a different domain is worth more than a link from a PR1 url on a different domain. Majestic use their own proprietary statistics called Trust Flow (TF) and Citation Flow (CF) to help us assess the likely “authority” of the domain we are interested in.

Here is a table that explains how many links of different PR you would have to point to a particular URL to raise its PR to a certain level.

 

PR link table

 

Let’s Start The Demonstration Walkthrough

We will use the apparently authoritative and genuine website http://www.thebricklanegallery.com as an example in this guide on how to use Majestic.

Let’s imagine that we own an arts-themed website hosted on our own domain and we are interested in obtaining a backlink from an authoritative art related website in order to boost our own rankings for a particular keyword. Let’s imagine that we found the site http://www.thebricklanegallery.com and want to analyse it to see if we might want to go to the trouble of liaising with the webmaster to try to get a link from somewhere on that site.

Getting started in “Site Explorer”

We would go to Majestic, log in to our paid account, select the drop down “Tools” menu and select “Site Explorer”. We would be taken to the “Summary” section of “Site Explorer”. The Summary page contains a lot of data available at a glance and I will cover the various elements in some detail as you read on. Note that there are various links placed for your convenience throughout the summary page that link to the same places as the Site Explorer’s top level menu does.

 

majestic seo summary

Click for an enlarged image of the Majestic Summary Page

 

Selecting a URL Version to Analyse

To start analysing, we would enter the web address of the home page exactly how it appears in the browser. If the browser displays the domain using a www. subdomain extension we must use that version of the domain for our analysis but if it doesn’t use the www. subdomain then we must not either.

You see, the actual content (or “Content Management System”/CMS of a site i.e. WordPress or Joomla etc) of a website can be published on what is known as the “root domain” i.e http://DOMAIN.com , or on the “subdomain” i.e http://www.DOMAIN.com. Any good website will have chosen to use just one of those 2 possible URL structures (using what is known as a canonical redirect) and will have set their site up to redirect to just one of those URL versions regardless of which one is typed in i.e someone typing thebricklanegallery.com in to their browser address bar will be redirected to the WWW.thebricklanegallery.com version automatically.

In this example, we would use the http://www.thebricklanegallery.com version of the domain to analyse and you would select the “subdomain” option from the adjacent drop down menu. Once “subdomain” is selected, all the data you see in the various tabs will relate to all the links that point to any page or post on the subdomain. If you select the other options in that drop down menu, you will see different data being displayed in the summary screen and various tabs for each one. This is because the data is based on backlinks pointing to that specific version of the domain and more backlinks will be pointing to the one main version of the domain than the other versions.

If we were analysing an inner page or post on a domain then we would select “URL” from the drop down menu before we search, although Majestic will often select this automatically for you if you enter an inner page to be analysed. To see just the stats for links pointing to the home page alone, you would input the homepage i.e. www.thebricklanegallery.com, then select “URL”.

 

Which Index To Use

Before you click “Search”, you’ll notice there are two options below the search bar: Fresh Index and Historic Index. Only one can be selected at any one time and whichever one is selected when you click “search” will be the index that is used to generate statistics and data.

Majestic have explained what the difference is between their two indexes here https://majestic.com/support/faq#Index and I quote from them:

“Our ‘Historic Index’ and ‘Fresh Index’ are huge databases which contain information about how sites on the Internet link together – effectively large repositories of Internet mapping data. Our tools then access these databases in order to generate reports which help people understand the flow of organic traffic to their own websites, and those of their competitors.

Our Historic Index is one of the most comprehensive sources of backlink data on the Internet. As such, despite our huge processing power, the index takes many days to build – ensuring that it is always a few days behind what is happening now. In order to address this, we have created a smaller, separate index which we call the ‘Fresh Index’. As this index is smaller, we can update it more often, and thus it can be kept more up-to-date.

The two datasets – the ‘Fresh Index’ and the ‘Historic Index’ are separate, and it would take substantial effort to merge the two datasets seamlessly from a user perspective – which would have resulted in delaying the release of the Fresh Index by many months. The data from the Fresh Index will be fed into the Historic Index when the Historic Index is updated. There is therefore the possibility that older backlinks in the Fresh Index will also be present in the Historical Index.”

The Fresh Index is updated approximately weekly and contains data on links from the past 90 days whilst the Historic Index is more comprehensive, updated approximately monthly and contains combined data from the past 5 years. Whichever index you have selected will determine which of the 2 data sets you are accessing when using the other menu options in Site Explorer which are (Summary|Topics|Referring Domains|Backlinks|New|Lost|Anchor Text|Map|Pages|Link Profile): see below.

 

top menu

 

You should inspect both sets of data when you make an assessment about the authority of a domain and any specific URLs of interest within that domain.

Let’s select the “Fresh Index” by clicking on the relevant “radio button” under the search field, then click the search icon to the right of the search field.

You will now see a selection of new data below the search field. Note that this data is often referred to simply as “metrics”. Immediately below the search field you see a box containing values from zero to one hundred for “Trust Flow” and “Citation Flow” (see screenshot below)

 

TF and CF

 

What are Trust Flow and Citation Flow?

Trust Flow (TF) is essentially a measure of the overall quality of a domain or URL based on the Trust Flow values of the URLS that link to it. The higher the TF, the more likely the domain/URL is to be authoritative because high quality links are seen to be linking to it. The TF of a domain/URL can reliably be increased by obtaining links from URLs that have high TF themselves.

Citation is another word for backlink, and is a measure of the volume of links pointing to the domain or URL.

This video might be of some use in explaining TF and CF for you.

 

 

How To Interpret Trust Flow and Citation Flow

The ratio of CF:TF is one of the most commonly used metrics when assessing the quality of a domain. Essentially, a 1:1 ratio is the ideal but is rarely seen. The absence of this 1:1 ratio does not mean that you should necessarily overlook a domain/URL. Indeed, if TF is lower than CF, this can be acceptable but when TF is considerably lower than CF it is often associated with a decline in the quality of the domain. This is most commonly due to the presence of a high volume of low quality “spam” backlinks pointing directly to the domain/URL which increase the CF but doesn’t really increase the TF. A good rule of thumb is to look for a CF:TF ratio of 0.1 to 1.8 in a domain you are considering purchasing. Anything higher than 1.8 becomes increasingly likely to be a spammed domain.

“Spam” refers to the creation of a large volume of low quality links on different domains around the web that point to a website. A low quality linking URL can be identified by having no backlinks itself and/or very low or non-existent Trust Flow. Really, you will rarely want to acquire a “Tier 1” backlink (a link pointing directly to anywhere on your site) from a domain/URL that has been spammed because Google may interpret your site as also being of low/spammy/dubious quality, simply by association and your rankings may suffer accordingly whilst that link to your site remains live.

The CF:TF ratio metric is more reliable when there are a higher number of referring domains i.e over 100. The fewer the number of referring domains, the less reliable or useful this metric is. The more referring domains there are, the more leeway you might consider giving the metric from the 1:1 ideal because such popular domains/URLs will always naturally attract far more low quality links than high quality links.

In this example the Fresh TF is 29 and Fresh CF is 44. These are just about on the border of what would generally be considered acceptable if you are basing your decision on these metrics alone (which we wouldn’t).

As a rule of thumb, I wouldn’t want a link from a site that has a TF less than 10. TF over 20 is very good, TF over 40 is usually very powerful, TF of over 50 is really quite exceptional.

 

What Is Topical Trust Flow?

In between the TF and CF metrics is a box recording the “Topical Trust Flow” (TTF) for the domain/URL being analysed. This lists the general categories of the sites that are linking to this domain/URL. Majestic categorises every website in to one of approximately 1000 topical categories.

Majestic state: “Topical Trust Flow provides a series of numbers, on a log based scale between 0-100. The number shows the relative influence of a web page, subdomain or root domain in any given topic or category.”

So you can see in this example that the sites linking to this site are mainly from the “Arts” genre (TTF of 29), which would support the idea that this domain is genuine and popular within the arts community, not a spammy site with many artificially created backlinks.

 

topical trust flow explained

 

Spammy sites might have a wide variety of topics listed in the Topical Trust Flow because they have used software to create a large number of low quality links across a wide variety of unrelated websites. In other cases, if the site you are analysing is a “news” site or general interest site then a very wide variety of TTF might be both expected and acceptable. It’s just one more thing to consider in the overall analysis.

However, I don’t want you to get too hung up on TTF because most sites actually have quite a diverse spread of TTF categories. Take a look at any big authority site in your market and you’ll probably see a diversity of TTF categories. For example, just because a famous website about “Hollywood movies” might attract websites that Majestic judges to be about “Computers”, it doesn’t mean that it would be a bad thing to get a link from that movie site or that the movie site is somehow illegitimate or not worthwhile considering.  This video explains Topical Trust Flow further.

 

 

The CF:TF Graph

Below this, to the right, you will see a graph of CF Vs TF. Each purple dot represents a link pointing to the site and it’s position is determined by its CF and TF. The lowest value links are always characterised by having both low CF and low TF so appear near the origin of the graph (bottom left corner). Higher value links appear above the diagonal line on the graph. Lower value links appear below the diagonal line. A genuine and authoritative, non-spammed site will have a good spread of links clustering around the diagonal line. There will usually be more links towards the bottom of the graph than to the upper right of the graph.

CF TF graph example

 

A very spammy site will often have a spread of links clustering below the diagonal line whilst a very high quality site may have a high proportion of its links clustering above the diagonal line. Sometimes, a site has so many links that they can’t all be shown as individual data points so an increased density of links is represented by darker shades of purple on the graph.

 

Interpreting the volume of Backlinks and Referring Domains

To the left of the graph are two lines of raw data relating to the number of backlinks, number of referring domains that those BLs come from and the number of unique IPs and subnets that those domains are hosted on. Don’t forget that this data refers to links pointing to the URL that is being analysed in the search box at the top of the page, not links pointing to the entire domain. The top line of the 2 refers to the Index that is currently selected. The lower line of data refers to the other Index and is displayed in slightly smaller font. The two lines of data will change places when you select the other Index using the radio buttons beneath the search box.

 

backlink data

Sample Majestic Fresh backlink data for thebricklanegallery.com

 

In a good site, assuming that the TF is acceptably high and the CF:TF ratio isn’t too skewed, we generally want to see that there are a similar number of backlinks to referring domains, to referring IPs to subnets. The closer these numbers are to being the same, the more natural and less spammy the all-important backlink profile is likely to be. For example, we would not necessarily want to see that the site has got 10,000 backlinks coming from just 10 domains that are all on the same IP and subnet. This would be the hallmark of a sloppy “private blog network” with 10 sitewide links having been placed on 10 domains (with perhaps 1000 internal pages each) that are probably owned by the same person in the same hosting account. Google can identify that kind of pattern and penalises the domain for spam. You would not want to be associated with such a site or your rankings might suffer.

 

The Miscellaneous Data

As we move down the page, the next data is the Page Title and the number of links from .edu or .gov sites and from how many of those referring domains. You see, .edu and .gov type links are relatively difficult to get and they are usually a sign of a good quality site that has attracted such links from official educational or governmental websites.

 

miscellaneous majestic data

Miscellaneous site data for thebricklanegallery.com

 

You can see the number of Indexed URLs in the domain. A site with lots of indexed URLs is usually more authoritative than a site with just a handful. The exception to this might be a site created using software to create a great many pages of autogenerated low quality content that have not attracted high quality links to those many pages.

You can also see a statement of whether the site is in the “Majestic Million” which is the list of the top million websites in the world as judged by Majestic SEO themselves.

 

The Backlink History Graphs

Below this you will see two graphs, illustrating the non-cumulative identification of new backlinks and number of new referring domains pointing to the domain/URL in question. If you are using the Fresh Index you will see graphical data relating to the past 90 days and if you are using the Historic Index you’ll see data spanning the past 12 months.

backlink data graphs

Backlink data graphs for thebricklanegallery.com

When we are looking at these two graphs we like to see a classically natural link profile which is a steady flow of new links and a similar number of referring domains. If there are obvious spikes in the number of links and referring domains it may suggest that the webmaster has created a large number of spammy links to the site in order to try to boost his own rankings in the search engines and this is a bad sign for us when considering whether we want a link from this site.

Alternatively, it might represent a time when the website’s profile was raised for some reason (press release/new online or offline marketing campaign/ viral social media content) that attracted a lot of links from other websites.

You’ll have to look at the overall quality, popularity and public profile of the site to make a subjective personal judgement as to which of those explanations is more likely.

Note: clicking the link immediately under the graphs will take you to a page where you can choose to view the link acquisition profile in cumulative view (selected in the “view mode” box), if you prefer to do so.

 

The Backlink Breakdown And Anchor Text Analysis.

Below you’ll find two further graphs: “Backlinks Breakdown” and “Anchor text”.

 

majestic graphs

Majestic link graphs for thebricklanegallery.com

 

The Backlink Breakdown illustrates the proportion of backlinks that are either Frames, Image links, Text Links or Redirects. Frames are largely irrelevant, Image Links are clickable images on the referring page, Text Links are clickable URLs or words on a referring page, whilst Redirects are old domains that are forwarded (either 301 or 302 redirects) to the domain/URL being analysed. Redirected entire domains pass both the power/authority and also the relevance of the old domain to the domain you are analysing. Redirected individual URLs from other domains pass the power/authority and relevance of only that old URL, rather than the whole old domain, to the new domain/URL you are analysing.

There is also information on the proportion of Follow Vs No-Follow links. You’ll usually find that approx. 90% of all the links will be Follow links. No-follow links are those where the referring webmaster has intentionally (and perhaps rather mean-spiritedly) added the No-Follow html attribute to the link in order to tell Google not to pass authority/Page Rank to the destination page. A natural link profile will usually have a small number of No-Follow links.

There is also information about what proportion of links has been deleted since the last Index crawl/update. It is common for some links to be deleted and lost over time but a large proportion of deleted links would perhaps indicate that a large volume of spammy links had been created on other sites that were then getting deleted.

The Anchor Text section displays the proportion of anchor text used in the backlinks to the domain/URL being analysed. This is an important measurement when it comes to analysing the off page SEO for the domain/URl being analysed. You should also see “naked URLS” (plain URLS) and their variations in the mix i.e. thebricklane gallery.com OR www.thebricklanegallery.com OR http://thebricklanegallery.com. You ideally want to see a large proportion i.e. 40% of the links to be “Other” anchor text, which refers to generic anchors like “Click Here”, or “Visit this site” etc. There should be no spammy anchor text related to classic spam like Viagra, Gucci, Nike, RayBan sunglasses etc. There should also be a very low percentage of “exact match” commercial anchor text.

For example, if thebricklanegallery.com was trying to rank for the keyword “buy art in East London”, you wouldn’t want them to have more than, say 5% of their anchor text to be for that exact phrase, or perhaps even repeated at all! Multiple variations of that target keyword would be fine, as long as no one variation is displayed disproportionately i.e. perhaps >20-50% of the overall links. This is all so important because sites that have an unnaturally high proportion of exact match anchor text links will be hit by the Google Penguin penalty, which is an automatic algorithmic penalty that prevents the site/URL from ranking well for the focus keyword.

 

Top Backlinks

Below these two graphs you come to the Backlinks section, which displays the Top 5 Backlinks and the anchor text that they use. Majestic displays the most powerful/authoritative backlinks pointing to the domain/URL at the top of the list. They judge the link power/authority on the basis of the referring URL’s TF and CF metrics, which they display next to the link.

 

top links table

Top backlinks table for thebricklanegallery.com

 

They also display when they link was first identified by Majestic, when they last identified the link as live and the date that the link was identified as lost/deleted if it has been.

All of the links have cogwheels next to them that display a range of options when you hover over them. The most useful of these options, in my opinion, are the “Go to URL” and “Site Explorer”. I like to do a “right click” on the option I want, in order to “open the link in a new tab”, so that the current summary screen stays live in my browser. When you arrive on the linking URL page you can find the link on the screen (just out of interest and to confirm that it actually is live) by pressing “Ctrl and F” then searching for the anchor text or the url. Sometimes a link is sneakily hidden within the “Source Code” html of the page. To access this, simply Right Click anywhere on the page and select “View Source Code”. You can then search for the link in there. To see all of the Backlinks in Majestic’s index you can go over to the Backlinks tab in the top menu.

 

Top Pages

Below the Top 5 Backlinks you finally get to the Pages section, which lists the top 5 most powerful pages on the domain you are analysing. Again, Majestic judges the power/authority of those pages by their individual TF and CF.

 

top pages

Top pages for thebricklanegallery.com

 

This section is useful because it allows you to see where the “link juice” is flowing to within your site. This information can be used to assess this aspect of the effectiveness of your off-site SEO campaigns (all SEOs like to see the TF and CF of their domains and pages increase) and to see which URLs in your site might be good to link out from in order to boost other pages within or perhaps outside of your domain.

 

After the Summary Page…

After you have studied the information on the summary page for one index you should switch and review the summary page data for the other index to see if the metrics and data look natural and meet your criteria.

Then you can go to look at the other top level menu pages with in Site Explorer (for each index in turn, remember). The first page to look at next is the “Topics” page.

 

Top Level Menu: Topics

topics

In this page you will see the categories of the linking websites that this site is associated with. The most frequently liked from categories are listed at the top in order of frequency. Their respective number of BLs and referring domains are listed next to them. Reassuringly, thebricklanegallery.com is mainly associated with Arts websites.

 

Top Level Menu: Referring Domains

referring domains

Here, you can see which domains refer to the domain/URL being analysed. They are initially sorted by total number of backlinks coming from the domains. I prefer to sort by Trust Flow or Alexa rank to see the highest quality domains referring in. Clicking on the actual number of backlinks next to the top referring domains will open a drop down list of the referring pages on that domain, for your interest and information.

 

Top Level Menu: Backlinks

backlinks

This page lists the most powerful backlinks to the domain/URL being analysed with the most powerful links appearing at the top of the list. Again, you can use the cogwheel symbol to look at those links in more detail if required. I like to select “Hide Deleted Backlinks” because only live links are actively boosting the power/authority of the domain in question. Initially, I prefer to show only one backlink per domain because I only want to see the most powerful link from each referring domain to get a feel for the spread of inbound authority links from a variety of different domains.

I might choose to see “All Backlinks Per Domain” afterwards, to look at all of the most powerful links regardless of whether or not they are from the same source. It is important to note that Majestic lists the CF and TF for both the referring domain and the referring URL from that domain. A powerful link will come from a domain with good TF CF metrics but to be truly powerful the referring URL should also have decent TF CF metrics too.

So in this example the best link is http://www.zingmagazine.com/drupal/zingrecsLONDON which, at the time of writing, has strong URL metrics of TF 38 CF 37 to complement the referring domain metrics of TF 40 CF 38. If the URL metrics were something life TF 2 CF 4, I would be distinctly unimpressed with the power of that link.

This page also states the Link Type which will be either Frames, Image links, text links, No-Follow or redirects. The age of the link is also indicated by the date “First Indexed”. Older links tend to pass more power/authority than newer links.

 

Top Level Menu: New

new links

Sample New Links Screenshot From Majestic for thebricklanegallery.com

This page shows in more detail the number of new links identified on any given day. By clicking on any suspicious spikes in the bar chart/histogram you can see all of those links below the graph and you can see whether or not they all look like spam (identified by very low TF and CF +/- exact match/commercialised anchor text) or whether they look respectable and could have been the result of a genuine promotion.

 

Top Level Menu: Lost

lost links

Sample Lost Links for thebricklanegallery.com

This page shows the links that were noted by the Majestic crawler bot to be lost on any one date. For our example domain, there was a spike of 70 lost links on the 22nd July 2015. I clicked on that spike and was able to see those links below. I saw that most of those links had the same anchor text “brick lane gallery” and were from many different URLs on one domain called crumbsanddoilies.co.uk. This simply represents the loss of one “site wide link” (i.e. a link in the side bar or footer) that was deleted and is not a cause for concern in the analysis of domain quality.

If you were to see that there is a very significant trend towards mass loss of links then this would indicate that there is either something very wrong with the reputation of the site/domain being analysed or that a large quantity of auto-generated spam links have been created that are now getting deleted by webmasters and moderators. This “negative link velocity” can also have a negative impact on your rankings!

 

Top Level Menu: Anchor text

anchor text

Sample anchor text page for thebricklanegallery.com

This page allows you to analyse the anchor text profile of the incoming backlinks. You will notice an anchor text cloud, with the most frequently used anchor texts appearing in larger font and the lesser used anchor text appearing in smaller font. This is meant as a quick visual aid to help you to get a feel for the anchor text profile quickly.

Below that, you see the most frequently used anchor texts sorted by the number of referring domains. Note that the anchor text “brick lane gallery” is treated a different from the similar anchor text “bricklane gallery”. It is widely understood that Google also treats these as two different anchor texts, which is useful to know when you are planning building links to your own website.

 

Top Level Menu: Map

majestic map

Sample Map Breakdown of Geographical Link Locations

This page visually illustrates the geographic location of hosting for the domains that link to the site in question. By hovering over each geographical location you can see domains by location. Darker countries have more referring domains to the website you are analysing. This is useful if, for example, the site you are analysing has a very local focus (i.e. a local plumbing business) you wouldn’t expect the site to be naturally attracting links from all around the world. That would probably suggest some level of spam/artificial and unnatural link building.

 

Top Level Menu: Pages

pages links

Sample of the top links for thebricklanegallery.com

This page lists all of the indexed internal URLs of the domain being analysed and ranks them, with the most powerful/authoritative page appearing at the top of the list. The individual metrics of those pages are listed next to them and the cogwheel icon gives the usual list of analysis options for each.

 

Top Level Menu: Link Profile

link profiles

Sample link profiles for thebricklanegallery.com

On this page you can see the referring domains and the total number of backlinks plotted with respect to their CF and TF in two separate scatter graphs. I discussed the characteristics of genuinely authoritative domains/URLs and those of spammy domains/URLs earlier in this tutorial.

 

Bonus: Clique Hunter Tutorial

This feature isn’t in the “Site Explorer” but can be found by selecting Tools/Compare/Clique Hunter from the drop down menu at the top of the Majestic site.

If you are trying to rank for a particular keyword, you can copy and paste the top 5 ranking sites in to the Clique Hunter and hit search, to identify any high quality, niche relevant domains that are commonly linking to some or all of those domains.

If you can identify those common and powerful link sources that are boosting your competitors’ rankings you might be able to get a link from those sources too through manual outreach, thereby hopefully boosting your own rankings for that keyword. This video might be useful in aiding your understanding.

 

Conclusion.

So you have made it to the end of my fairly epic and (at time of writing) fairly unique guide to getting the most from Majestic SEO. Now you know what I know and all you have to do is practice analysing domains to develop and consolidate your domain analysis skills using this invaluable backlink checker service.

I recommend that you take a selection of HUGE and well known authority sites and analyse them then compare what you see to a range of lesser known and less authoritative sites. By doing this you will get more of a feel for how to spot a quality site from a spammy or low quality site.

I learned most of what I know about digital marketing from a self-made millionaire called Stuart who still mentors me today. You can find out more about him and get some of his outstanding free training by simply clicking the image below.

 

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If you have enjoyed learning about Majestic and want to know more about how I got started in online marketing and how I make money online today, you can get instant access to a copy of my free course by entering your email in the box at the top right of this page.

Please use the contact form or connect with me on Facebook if you have any comments or would like to ask me any questions.

Dr Brad.

How To Beat Google Mobilegeddon!

How To Make Your Site Mobile-Friendly For Google

When Google Mobilegeddon was first publicised http://searchenginewatch.com/sew/how-to/2398591/-mobilegeddon-is-coming-on-april-21-are-you-ready the SEO world started panicking.
Put simply, on April 21st 2015, Google is going to be removing sites it considers to be non-mobile friendly from it’s mobile search index. More people search on mobile devices than search on desktops so this may have a major impact on your business and organic traffic if you don’t deal with it!
Fortunately there is a simple fix for sites using WordPress and I’ll share it with you for free because I’m feeling like being a bloody good bloke!
1: Check whether Google considers you site mobile friendly at https://www.google.com/webmasters/tools/mobile-friendly/
2: If not, go to your WP dashboard and search for the plugin “Jetpack”. Install it. Follow the instructions in the Jetpack plugin settings to connect to your WordPress.com account. If you don’t have one, just create one  (it’s free).
3: Then select “Activate” on the Mobile Theme option in the Jetpack screen. It takes a few brief moments.
Then return to https://www.google.com/webmasters/tools/mobile-friendly/ and also http://www.browserstack.com/responsive to see if your site is now mobile-responsive. It will be.
Congratulations. You just saved your self from Mobile-geddon!

Alternatives to installing WP Jetpack include the WP Touch plugin or setting the site up with a service like http://gomobi.info

To learn more great tricks about SEO and online marketing, do download a copy of my free guide at the top-right of this page.

The SpinDistribute.net Article Marketing Service Reviewed

Spin Distribute will interest you if you want to promote a website or want to get it ranked highly in the search engines to get free, organic search engine traffic. From just $2 per article, they will take care of your “article marketing” for you so that you can concentrate on other things.

spin distribute logos

Click Here For More Information About Free Registration!

When you publish an article on the internet you can include a backlink to your site which helps to increase the number of people visiting your own website. Each article has the potential to get syndicated on hundreds or thousands of other websites if your content is good enough. Each one of those “syndications” will contain a link back to your own website which will drive direct traffic and also help your natural search engine rankings by contributing to the volume, steady velocity and diversity of links pointing to your website.

Spin Distribute allows you to publish your article to hundreds of “article directories” (sites that specialise in publishing new articles and making it easy for people to find them) which allows you build your backlink profile in a time-efficient manner.

They also offer to write and even “spin” the articles for you, which is a real time saver. Spinning the articles creates hundreds of unique versions of your article so that the search engines are more likely to count each one of your links rather than ignoring them as simple “syndicated content”. They are a reputable company who are also responsible for this highly affordable industry-standard spinning software (which I own, absolutely love and highly recommend)!

How Spin Distribute works

Click To Learn More About Article Marketing!

They have over 800 article directories (across a wide variety of different article directory content management platforms) and private, “high authority” blogs and websites that they distribute your article to. They don’t distribute your articles to “junk” article directories or useless “link-farms”. Their special “drip system” distributes your articles over a time period that you specify and I recommend 1-2 months in order to smooth out the rate at which you are getting new backlinks to your site.

The search engines like to see a slow and steady, consistent increase in backlinks over an extended period of time that looks natural and not like you have fired up a link building tool like an amateur and just blasted your site with a hundred thousand new backlinks out of nowhere!

Features And Benefits Of Free Registration at Spin Distribute

Spin Distribute Benefits

Click To Get All This With Your Free Registration At Spin Distribute Today!

You can also choose to take 5 minutes to set up your own unique user details if you want them to submit your articles to the top 5 most popular article directories in the world as well (no extra charge and highly recommended). All this with a few clicks of a button in a very attractive and easy to navigate user interface (I do like “lime-green”).

I recognise that new users might be cautious and might like to try just syndicating one of their own articles to begin with and you can do that for just $2! You have nothing to lose! Judge for yourself.

You can actually get syndications for even less than $2 because you get discounted credits when you buy them in bulk for future syndications!

Personally, I like to use their “complete service” where they write TEN new articles for you, take the time to carefully spin them and submit them over 2 months to their hundreds of sites. I find it such a relief to be able to offload the work of writing, spinning and syndicating articles for less than $9 an article!

Any time I have had a problem or a question about the service I find that their support service is responsive and thorough, usually responding to me on the same day. Once, I even bought the wrong package and they refunded my money the same day when I told them about my error.

Summary

Spin Distribute is my preferred backlinking and article distribution service in 2014 and I use it to promote my content and increase search engine rankings to drive free traffic to my sites from the search engines.

I regularly use the service myself and I can recommend it for the results that it delivers so click here for your free account today!

Dr Brad’s Bond SEO Review

My Opinion of the Bond SEO Traffic Service

Originally posted Dec 2014:- This is my testimonial for the Bond SEO traffic service. I am not affiliated with them. They are a company that offers what they claim is targeted traffic to whatever niche or market you are operating in.

I am in the process of trialing their starter package for $39. After 500 free clicks to a “lead capture page” in the business opportunity niche that has been proven to convert well,  I received just one solitary opt in.  My autoresponder account analytics tells me that this lead was a man in Auckland, New Zealand, who opened the first of my messages then unsubscribed. Not great results so far! maybe the paid chunk of the traffic will convert better.

Bond SEO offers targeted traffic to your site.

Is Bond SEO the right choice for you?

Features And Benefits- Is it a Scam and Can I get a Coupon?

“Bond SEO” offer keyword and country targeted traffic driven through advertising on their extensive network of 8500 websites, three search engines, two internet service providers, movie review websites, internet gaming websites and a popular domain registrar. They say that all of their traffic is real human traffic and none of it is automated “robot” traffic. They offer a free 7 day trial on all of their packages without contracts so you are free to cancel at any time and you can also change your target url at any time (they guarantee to do so within 24 hrs). They accept all kinds of websites, including adult sites (if you own a site in that niche).

Packages and Pricing

Their lowest level package costs $39 a month for 5000 visitors over one month with a 7 days free trial. They send 500 visitors for free during the trial.

Their next package is $99 a month for 15000 visitors a month with a 7 day free trial. They send the same 500 visitors during this free trial too.

You can pay by Visa, Mastercard, Cirrus, AMEX or PayPal.

Summary

Bond SEO seems to be the answer to any affiliates prayers when it comes to turning on the traffic to their affiliate offers but I’ll be updating this post with real time updates on my campaign results so be sure to check back regularly. In the meantime, be sure to claim your free copy of my guide to SEO and online home business success by entering your email address in the form at the top right of this page.

Update 12 Months On.

Thanks to all of you who have enjoyed my review and have submitted constructive comments, waiting patiently for the results.

How many visitors Bond SEO sent me

Bond SEO Traffic Stats

After 12 months, my tracking shows me that Bond SEO sent 88,787 “visitors” to my offer. Only 4 of them signed up for more information and none of them went on to convert into paying customers.

Oddly, they have continued to send “traffic” (if you can call it that) to my offer even though I only paid for the entry level package that promised 5000 visitors.

17,898 of the total number of visitors came in the past month alone. That’s 11 months after I started the campaign! No proper provider can send you 88,787 PPC visitors for $39. You get what you pay for in this world. If you pay peanuts, you get monkeys.

I can only conclude that the quality of traffic is abysmally low and I can’t recommend this so-called “SEO service“!

I certainly couldn’t recommend it to my personal clients at The Best SEO Service!

For further training and insider info from me on HOW TO ACTUALLY GET TRAFFIC THAT CONVERTS , don’t forget to grab a copy of my free guide and email tips series by entering your email at the top right of this page.

How To Get .edu and .gov Backlinks

How To Get .edu and .gov Backlinks

This is How To Get edu and gov links: creating high quality backlinks has always been crucial in SEO because getting them from high PR and reputable sites like .gov and .edu sites has always been a reliable way of boosting your own authority and rankings in the search engine results. You must get high quality links, not low quality links that look spammy or you could get penalised in the rankings! This is why .gov and .edu backlinks are so important to your success in ranking a site today.

how to get .edu .gov backlinks

How to get .edu .gov backlinks…

Edu and Gov Links

Edu and Gov back links may be used to rank a website quickly and effectively.  They are highly reputable and are more powerful than those obtained from everyday domains such as .com etc

Why Bother Using Gov and Edu Links?
.gov or .edu links are reputable because they are difficult to obtain and the sites generally have low commercial intent so are taken to have a very neutral and trusted status. Search engines reward them with high PR which makes their links very powerful. Getting a link for a .gov or .edu site is seen as a very positive indicator to search engines who will rank your content more highly as a result. It is better for you to get a few high PR links from .gov or .edu sites than many thousands from low PR or PR n/a blogs or sites. It is generally difficult to get these links so when they are obtained they carry great weight. If you get a link from a foreign website you must use Google Translate to translate your content for publication on their site but you can use your English anchor text or a naked link for your backlink.

Here are some high PR .gov and .edu sites that you can get backlinks from to help you to boost the power of your own site’s SEO and search engine rankings.

#1
HOME PAGE : http://www.sba.gov/
PAGE RANK : 9
STATUS : DO FOLLOW
COUNTRY : USA
Click Here To Register

#2
HOME PAGE : http://ed.gov/
PAGE RANK : 8
STATUS : DO FOLLOW
COUNTRY : USA
Click Here To Register

#3
HOME PAGE : http://samhsa.gov/
PAGE RANK : 8
STATUS : DO FOLLOW
COUNTRY : USA
Click Here To Register

#4
HOME PAGE : https://seattle.gov/
PAGE RANK : 7
STATUS : DO FOLLOW
COUNTRY : USA
Click Here To Register

#5
HOME PAGE : http://zakupki.gov.ru/
PAGE RANK : 7
STATUS : DO FOLLOW
COUNTRY : RUSSIA
Click Here To Register

#6
HOME PAGE : http://www.gzqw.gov.cn/
PAGE RANK : 6
STATUS : DO FOLLOW
COUNTRY : CHINA
(Link Unavailable)

#7
HOME PAGE : http://www.gdda.gov.cn/
PAGE RANK : 6
STATUS : DO FOLLOW
COUNTRY : CHINA
(Link Unavailable)

#8
HOME PAGE : https://www.nationalserviceresources.gov/
PAGE RANK : 6
STATUS : DO FOLLOW
COUNTRY :USA
Click Here To Register

#9
HOME PAGE : http://torgi.gov.ru/
PAGE RANK : 6
STATUS :DO FOLLOW
COUNTRY : RUSSIA
Click Here To Register

#10
HOME PAGE : http://www.chaozhou.gov.cn/
PAGE RANK : 6
STATUS : DO FOLLOW
COUNTRY : CHINA
Click Here To Register

#11
HOME PAGE -http://usc.edu/
Click Here To Register

#12
HOME PAGE – http://caltech.edu/
Click Here To Register

#13
HOME PAGE – http://www.vt.edu/
Click Here To Register

#14
Note:you will need a private email address like admin@yoursite.com for this Harvard site because free email accounts aren’t accepted.
Click Here To Register

You can then simply use a market-leading service like Link Pipeline for indexing the backlinks you’ve created, which will build 1000’s of links to each one so you get even more power and kudos. Building 1000’s of tier 2 links to these .gov backlinks and .edu backlinks will pass even more valuable PR link juice and coveted page rank to your target urls and skyrocket your rankings!

If you would like me to do some SEO work for you to improve you rankings and buyer traffic just visit my website at http://www.thebestseoservice.net

Now you know How To Get .edu and .gov Backlinks so to gain access to even more powerful and cutting edge online marketing strategies, why not click the Six Figure Mentors banner below to see how we can explode your online income today!

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